When you are told to market your business online and try SEO to make your website visible in search engines, you may feel as if you have been told to fly right now to the moon. There is simply so much to do, that you may not be able to do things all at once to reach your goals for your business. However, you have to remind yourself that SEO is marketing, and having been able to put up a business that requires tremendous skills, planning and conceptualizing, having your online page to undergo SEO may not be hard as you imagined.
What is the primary goal why you should implement SEO?
To get on the first page of popular search engines like Google, Yahoo, and Bing so you can attract more website visits, turn those visits into leads, and generate profit.
Assuming that you already own a website to work upon, below are tips to do Search Engine Optimization:
Make sure that your website will be indexed – If you are to implement only one SEO technique, make it getting your website crawlable for search engines. To know why this is vital, you have to understand the search engines rely on automated programs known as search engine spiders or bots. This program moves internally and externally through your website’s links to store copies of information in the search engine’s index. Given the size of the World Wide Web, these indexes are massive database of thousands of websites wherein the algorithm gets the pages relevant to particular search terms.
Since these programs are pretty automated, traveling to your WebPages links, you have to ensure that the path for the “crawlers” is clear. Enroll your website to Google’s Webmaster Tools to find out any crawl errors that may limit your site from getting indexed.
Identify your keywords – SEO relies on keywords or key phrases directly related to your website. These are the specific search queries that users encode in search boxes. For a start, you need to determine the set of keywords directly related to the products or services that you offer (called industry keywords) as well the keywords or phrases based on your company name (called branded keywords), this can be a tagline or the website URL.
In determining the keywords you will use, you have to choose in a mix of industry and branded keywords, to make sure that you will succeed using these key phrases, base your selection through:
What is the primary goal why you should implement SEO?
To get on the first page of popular search engines like Google, Yahoo, and Bing so you can attract more website visits, turn those visits into leads, and generate profit.
Assuming that you already own a website to work upon, below are tips to do Search Engine Optimization:
Make sure that your website will be indexed – If you are to implement only one SEO technique, make it getting your website crawlable for search engines. To know why this is vital, you have to understand the search engines rely on automated programs known as search engine spiders or bots. This program moves internally and externally through your website’s links to store copies of information in the search engine’s index. Given the size of the World Wide Web, these indexes are massive database of thousands of websites wherein the algorithm gets the pages relevant to particular search terms.
Since these programs are pretty automated, traveling to your WebPages links, you have to ensure that the path for the “crawlers” is clear. Enroll your website to Google’s Webmaster Tools to find out any crawl errors that may limit your site from getting indexed.
Identify your keywords – SEO relies on keywords or key phrases directly related to your website. These are the specific search queries that users encode in search boxes. For a start, you need to determine the set of keywords directly related to the products or services that you offer (called industry keywords) as well the keywords or phrases based on your company name (called branded keywords), this can be a tagline or the website URL.
In determining the keywords you will use, you have to choose in a mix of industry and branded keywords, to make sure that you will succeed using these key phrases, base your selection through:
- Search volume – Determine the related keywords with the most number of searches. You can use Google AdWords Help to find this out.
- Keyword competition – The keyword you might be eyeing have tough competition to beat. Unless you have enough funds for your campaign, you can go and join the competition. If you are working under a limited budget, you can first go for low-competition key phrases. As you gain value from search engines, you can start working on high-competition keywords since you already have the edge to compete.
- Search intention – Do not forget the main intention of the users when they search particular terms. Target keywords that are completely relevant and offers results that answers users’ queries.
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