Pay-Per Click Advertising: A Beginners Guide To An Effective Paid Search Strategy

Pay-per-click (PPC) advertising is a very popular paid search marketing technique. It is an advertising model in which advertisers pay whenever their ads have been clicked. Given the competition in the market today, PPC is something very hard to ignore. PPC is more than a business opportunity; not using it can be actually a threat to your business if online searchers see an ad from your competitor and none from you.

business ppc campaign

Why PPC Can Benefit Your Business?

The primary, underlying principle of PPC’s effectiveness is its value for the advertisers. You will be advertising to people you are looking for a brand, product, or service that you have so it means that you are making your business visible for the people who have the interest for it. Unlike advertising through a radio or a TV commercial wherein marketers make unknown products and brand popular to people, PPC is targeted for people who already knows what they are going to do with the information they will find in search results.

In other advertising forms may it be traditional or online, advertisers have to pay whether anyone has been compelled to buy or not. With PPC, you only have to pay for every valid click directed to your website or landing page.

---

How To Implement PPC?

Whether you are planning to create a campaign via Google AdWords, Yahoo! Search Marketing, or through the Bing AdCenter, we would like to share a few principles to help you get started:

• Set Attainable Goals For Your PPC Campaign
  

Like any marketing techniques, it is very important that you set attainable goals. Ask yourself the questions, (1) Who is targeted by the campaign? (2) What outcome am I looking for? and (3) How will I know if my PPC Campaign is a success? Always know the people you want to reach though paid search marketing, and ensure that you have ways to measure the outcome of the campaign. Properly monitoring your campaign helps not only in informing you about its current status, but also gives a room for improvements.

• Establish Your PPC Advertising Structure
  

From keyword research to keyword bidding and creating the ad copy, you have to structure your ad in a user-friendly manner.  If you are a newbie in paid search marketing and have a very small knowledge in planning and implementation, it would be better if you will ask assistance from an AdWords Expert. PPC requires skills and expertise to make it effective. Though you may pay cents for each click, directing your ad copy in a landing page where no visitor would be interested to read on can be a waste.

Also, never ever fool your visitors. With all the Adsense Spam and irrelevant landing pages, many online users are losing the trust to click the ads. It is important that you value the searchers trust by providing them with interesting and helpful content.